Data-driven decision-making is taking the answers to questions like who, when, where, what message, and making those answers actionable.
Search Engine Marketing/Pay Per Click Advertising
Marketphyre uses a data driven approach for campaign decision making and optimization.
- Weekly and monthly performance reports
- Frequent evaluation of campaign results
- Performance assessment of different segments
- Full picture approach incorporating offline factors and overall online development
- A/B testing
Due to quick changes affecting costs of paid search, detailed monitoring and an analytical approach to all decisions is the base of the success of our clients’ businesses at Marketphyre.
Search Engine Optimization
In order to effectively promote brand, services, products or pages, we implement current and proven best practices to achieve higher rankings and avoid penalizations. To ensure success, we always have a bigger picture in mind and integrate our SEO measures into your whole digital strategy.
To keep up with an ever-changing digital landscape, we provide our clients with continuous analysis and up-to-date strategies.
Let us help target, personalize, and optimize event-driven lifecycle marketing programs for each customer by harnessing your data. Remove the “who, what, where and when” by developing automated strategies to meet every need, no matter where your customers are in the lifecycle.
We help you determine what email engagement means for your brand and your goals. Learn to engage new subscribers and provide strategies that keep your existing customers engaged throughout their life cycle journey. From opting-in and opening emails to ultimately converting, we will guide you through each email marketing campaign.
Our innovative designs and solutions are developed to meet compliance and improve email deliverability. Our professional designers will bring your message to life and increase engagement with your target audience.
Conversion Rate Optimization
Our conversion rate optimization services begin with understanding where site traffic is coming from and determining if each landing page is relevant to the searches or sources that drive visitors. We structure each page so that users immediately find what they are looking, for making it more likely for them to take a desired action such as fill out a lead-capture form, purchase a product or submit a request for information.