Data-driven decision-making is taking the answers to questions like who, when, where, what message, and making those answers actionable.
Search Engine Marketing/Pay Per Click Advertising
Marketphyre uses a data driven approach for campaign decision making and optimization.
- Weekly and monthly performance reports
- Frequent evaluation of campaign results
- Performance assessment of different segments
- Full picture approach incorporating offline factors and overall online development
- A/B testing
Due to quick changes affecting costs of paid search, detailed monitoring and an analytical approach to all decisions is the base of the success of our clients’ businesses at Marketphyre.