That’s the increase in lead generation we achieved for a coupon based subscription company.
We are a long term partner, generating qualified leads from key decision-making managers in targeted industries. We headed lead generation, in collaboration with the company’s CEO through pivots, growth, and direction shifts. All the while our work has remained the primary driver of qualified leads and sales opportunities for the client.
- Increased qualified lead generation with management level buyers by 2000% over a three month period.
- Increased account creation on customer platform.
Our work encompasses:
- Lead generation – With a multi-pronged approach to fill & nurture top of the funnel and middle of the funnel prospects and a full nurturing cycle.
- Lead nurturing – Through deep work into the sales cycle freeing up the sales department to focus on bottom of the funnel deals while continually replenishing the opportunity pipeline.
- Design & programming – Across all touchpoints.
- Advertising – Both online and off.
- Content marketing – Capitalizing on an inherent knowledge leader in the industry with a targeted content strategy to elevate the organization’s profile in the market.
- Multi- channel digital marketing – Influencing all digital touchpoints for an integrated, cohesive approach.
- Sales enablement and nurturing – In which we work deep within the sales team for efficiency and prospect nurturing.
- Marketing automation – With efficient automated workflows to allow the organization to scale with minimal friction.
- Analytics – Used not only for prospect marketing, but also for relationship building and forward thinking business objectives.